Ever looked at your watch and thought "eh, whatever"? That's exactly what inspired this fun design! The Who Cares Concept brings a playful twist to timekeeping, adding a touch of humor to your wrist. The artwork scattered around the custom dial boldly abandons traditional numbers, capturing the carefree spirit of anyone who refuses to rush. It's a joyful rebellion against the constraints of punctuality with a one-of-a-kind personality.

Beneath the fun lies a Powermatic 80 movement, renowned for its precision and impressive 80-hour power reserve. Its sleek stainless-steel construction combines style with reliability, making it perfect for those who see time as an experience, not a constraint. Running late has never looked so good!