Ever looked at your watch and thought "eh, whatever"? That's exactly what inspired this fun design. The Canvax Who Cares Concept brings a playful twist to timekeeping, adding a touch of humor to your wrist. The custom hand-painted dial boldly abandons traditional numbers, scattering them across the face alongside a shrugging character and the cheeky message "Who cares, I'm already late." A joyful rebellion against punctuality with a one-of-a-kind personality.

Housed in a 40mm black matte stainless steel case with matching integrated bracelet, the Canvax is IFL Watches' in-house platform — purpose-built as a canvas for hand-painted artwork. Powered by the Miyota 9015 automatic movement with 42 hours of power reserve and protected by anti-reflective crystal at 100m water resistance, this timepiece combines precision with attitude. Running late has never looked so good.